Lovli is a women’s wellness brand redefining probiotics with a delicious, flavored sparkling water designed to support gut health and pH balance. Born from a personal journey to find natural alternatives, Lovli combines a bold, feminine personality with a fun, approachable voice to make wellness accessible and enjoyable. The brand’s vibrant visual identity and uplifting messaging connect with women aged 18+, encouraging them to “Feel Good, Live Happy” while fostering a supportive, health-conscious community.